Google Analytics- Alp Aziz

Google Analytics by Alp Aziz

It's a analytics program meant for companies, to track and gather online data of it's clientele. See before salesmen used to be able to interact with their clientele; they used to be able to know the client. However, nowadays the clients are online, and the companies aren't able to take a look at their clients or know their preferences, or trends; this is where GA (Google Analytics) comes in play.

Internet Market;

-2.7 billion internet users.
-400 million tweets per day.
-$224 billion from E-commerce.
-4 billion videos watched on Youtube per day.

A big market!

Access;

GA allows you to take Access of your clientele, and all their raw data.

-Google Tag Manager (GTM); helps place dynamic tags across all properties, without even touching the HTML.
-User-Centric View; each user gets his/her own unique user ID, which can be used to track them as they scroll through a companies website through GA.
-Account & Employee Access Management API; gives programmatic control to employees of a company.

Empower;

Once you have access to all the raw data, GA allows you to make the best use of it

-An overall overview of ABC (Raw Data); Acquisition, Behavior, and Conversions.
-Unified Segment Tool; allows the user to segment all the data about the company's clientele, the way he/she wants to.
-Audience Data and Reporting; lets the company know demographics of it's users (age, sex, location, etc.). Even interests are recorded and displayed.

Action;

Ones you have Access and are Empowered, it's time to take action, and cater to your clientele.

-Google Analytics Remarketing; segment users, find a target clientele and market to their needs. Find an age group for example, track their activity in the site (trends) and make use of that knowledge to get more of a clientele in that age group.

GA's Competitors?;

-Chartbeat
-Clicky
-GoSquared

Source; http://www.youtube.com/watch?v=_FnIMZGaSE8