What is Tumblr? tumblr-logo.png

Tumblr is a microblogging platform and social networking website founded by David Karp and owned by Yahoo! Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. Much of the website's features are accessed from the "dashboard" interface, where the option to post content and posts of followed blogs appear.

History of Tumblr

In 2007, David Karp, a young computer programmer, sought to develop his own tumble logging platform, in which he could instantly post images and other files and share feedbacks with other users. So Karp cooperated with Marco Arment and launched their tumble logging platform, which is now known as Tumblr on Feb, 2007.
In early June 2012, the first major brand advertising contract was made between Tumblr with Adidas.
On May 20, 2013, Yahoo! purchased and merged Tumblr for $1.1 billion in cash, and now Tumblr has 30 to 50 estimated users.
How Tumbler works.

For making an account and get accessed, uses need to provide:

  • Make an e-mail address & a password
  • choose a user name
  • start blogging.

And on the webpage of Tumblr, icons for text, photo, quotes, links, chat, audio or video are displayed for users’ convenience. Users just have to click on the icon whose category meets their personal requirements, type in the additional materials they want to post, and then select the post button for using Tumblr.
As a form of newly developed social network service, Tumblr links users’ blogs by using subscription. Once a user posts or update his/her new postings including articles, video clip, and others, then the results become displayed on the main interface of Tumblr (Dashboard) instantly. Just like Facebook, Tumblr displays, in reverse chronological order (most recent at the top), all activity by the user and the blogs he or she follows. From the Dashboard, users may give "notes" to the posts they enjoy most.


  • Helps its users to socialize and build a community in which they can get feedbacks from other users. With this features, people are taking Tumblr even more convenient than other forms of social network services.
  • Tumblr enables its users to customize their own themes of their blogs in a way they would like to. This task takes less than 5 minutes, which is unbelievably faster than those of previous SNS.
  • Tumblr makes it convenient and comfortable for users including artists, designers, and photographers who do not need words to describe their work. Those users who post images without words or articles are still able to receive a number of feedbacks and opinions on the displayed images. For this reason, The fashion community has really embraced Tumblr as its virtual runway.


  • When using Tumblr, users follow their friends and other users in whom they are interested, however, the task of find and searching the exact person is really difficult and time-demanding work.
  • Since Tumblr mainly focuses on the posting of quickly published and consumed data, it is not productive or even secure to post long form posts like writings to be saved for a long period of time.
  • For Tumblr allows its users to post and display data or image files on the Dashboard, it is vulnerable to the accusations of copyright. And Tumblr is accused of being vulnerable to spam and security problems; Tumblr has experienced an incident in which its 130,000 users were affected by chain letter scams.

The Future of Tumblr

Although there are a few security issues and problems related to the vulnerable Dashboard, Tumblr will still be competitive in the network market if it could change its users’ general perception as a platform where data is merely compiled. If Tumblr successfully make its users consider it as the platform where fresh data is originated, then the future of Tumblr will be bright again. Not only that, Tumblr still has some advantages over other well-known social network services like Facebook, since Tumblr is relatively easier to use. As a platform that exists between the concepts of SNS and blog, what Tumblr has to do for improvement is just strengthen its vulnerable features such as security.